Subcategory

E-commerce & Consumer Behavior

Research in this collection

Europe-wide · research article

European E-commerce in the European Union and Wider Europe

The cited corrected report places European B2C e-commerce turnover at EUR 842 billion in 2024 and forecasts EUR 898 billion for 2025. Market analysis links further growth to cross-border trade, logistics, payments, compliance, and SME digital capability.

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